Data is intuitive, yet abstract.
It can help us narrate stories and improve customer experiences.


Hybrid Marketer @Accenture

San Francisco, CA

Bryan Hwang

Digital Marketer. Analytics. Front-End Developer.

Skillset

Digital Marketing
Marketing Analytics
HTML / CSS / JS
PHP / SQL

Let's Connect:

Summary

Data is all around us. It can be intuitive, yet abstract. It can help us tell stories and discover experiences. My passion is to extract actionable data, test ideas, and leverage them with marketing.

5 years of combined work experience between start-ups and corporate. My skills revolve around digital marketing, content marketing, marketing analytics, B2B/B2C marketing, marketing strategy, marketing operations, campaign optimization, A/B testing, tech marketing, database marketing, and project management.

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Days coding

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Lines of code

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Code Projects

Experience

Hybrid Marketing.

 Digital Marketing

Planning, budgeting, strategizing, and testing of large digital campaigns (email, social, search, display) across multiple channels in different languages.

 Marketing Analytics

Hands on experience leveraging data visualization tools to extract insight out of raw data and presenting findings to leadership teams.

 Digital Strategy

Experience developing impactful marketing plans to create value at a global scale through content industrialization and multi-level digital channels.

 Web Development

Leveraging front-end web frameworks to develop applications and improve marketing operations and client/customer experience.

 A/B Testing

Application of A/B and multi-variate testing to understand marketing effectivess of email, paid search, social, and web page marketing collateral.

 Database Marketing

Use of CRM software for personas, lifecycles, product interest, segmentation (firmographic or demographic), and tailoring of marketing campaigns.

Education & Roles

Startup & Corporate.

Education

International Relations (Global Business)

Global Strategy, Global Leadership, Organizational Behavior, Leadership & Interpersonal Communication, Management Consulting, Communication Strategy in Business.

University of Southern California (USC)
2007 - 2011
Business Law

International Business, Employment, Finance, Contracts.

USC Marshall School of Business
2009 - 2011

Experience

Senior Marketing Analyst

Global SEO Planning and Strategy (North/South America, Europe, Asia), Account Planning & Firmographics, Client Driven Digital Campaigns, Multi Channel Data Story Teller, Project Management & Trainer, Web Application Development, Lead Profiling and Generation, Database Marketing.

Accenture
2012 - Present
Co-Founder

Developed an online education platform used by students at over 50 California universities.

ClassNotes2Go
2009 - 2011