A Working Project: Linking Family and Friends Together.





Background
I have 5 years of combined work experience between start-up projects and corporate. My passion revolves around digital marketing, analytics, marketing effectiveness, data-centric modeling, testing, marketing models, digital strategies, and product development.

Bag of Tricks
HTML, CSS, Javascript, SQL, D3, SAS, R, Python, Tableau, Optimizely, Radian6, Google Analytics, Adobe Marketing Cloud, ExactTarget, Marketo, SalesForce, Chatter, Radian6, SEOMoz, Foundation, Boostrap.

Specialities
Digital Marketing, Analytics, B2B/B2C Marketing, Marketing Strategy, Marketing Operations, Program Optimization, A/B Testing, Project Management.

Interests
Big Data, Machine Learning, Algorithms, Text Analytics, Augmented Reality.

Courses
- Introduction to Data Science (University of Washington)
- Social Network Analysis (University of Michigan)
- An Introduction to Interactive Programming in Python (Rice University)
- Machine Learning (Stanford University)
- Startup Engineering (Stanford University)
- Creative Programming for Digital Media & Mobile Apps (University of London)
- Algorithms: Design and Analysis (Stanford University)
- Startup Engineering (Stanford University)
- Programming for Digital Media & Mobile Apps (University of London)



Recommendations
"There are many people who have impressive ideas, but the number of people who bring the same level of passion to act upon them is limited. Bryan is an exception. His dedication to creativity and follow through is admirable. His passion is contagious. And his willpower seemingly inexhaustible. Bryan will most certainly journey to the top of whatever field he enters... and I look forward to seeing him do it."
- Kent Healy, Entrepreneur, Investor, Speaker, & Author of 6 Books.

"Bryan Hwang is by far the most passionate and driven individual I know. His determination for excellence allows him to exceed the expectation of any of the project he takes on. He is detail oriented, a quick learner, and an entrepreneur at heart. If I were to assemble a business team he would be my first choice in candidates."
- Ted Hadjisavas, Co-founder at Everlab, Inc.

"As a fellow entrepreneur, it has been my pleasure working with Bryan on outreach to students -- in ways both creative and strategic. His passion for new ventures and delivery service is unparalleled, and his unbridled enthusiasm is infectious. He's incredibly thoughtful when new opportunities arise, and knows how to make a partnership work for both parties."
- Tracy Lawrence, Founder/CEO at Chewse.com

"As a fellow entrepreneur, it has been my pleasure working with Bryan on outreach to students -- in ways both creative and strategic. His passion for new ventures and delivery service is unparalleled, and his unbridled enthusiasm is infectious. He's incredibly thoughtful when new opportunities arise, and knows how to make a partnership work for both parties."
- Andres Blumer, Director of International Development at Humantelligence



A/B Testing Basics

A/B Testing is one of the most flexible techniques out there. Its function in marketing has been prevalent in different channels such as ads, web design and social media. For marketing generalists, it is important to be mindful about the idea that performance trumps any other intent in testing. A/B Testing should always strive to provide the best internet marketing experience to prospects or current customer base - consistency, repetition and variation.

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A Dynamic Approach to SEO Strategy

Your customers will always be on the lookout for better competitors and some reasons could be discount codes or even a better design. In order for your Internet marketing campaign to work, you must understand how your customers behave online. This requires analyzing web analytics as well as understanding trends on search engines. The process and the ways are unlimited given there are many platforms that allow you to analyze data.

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The Purpose of Search Engines and Human Search​​

To be a successful Internet marketing strategist, one has to be sensitive to the needs of users. It is almost impossible to segment each specific user’s visiting intent to a site, so the use of categorical searches can help SEO consultants understand their SEO strategy as they analyze each case individually. The goal of a human searcher can be categorized within 3 different intents or purposes: Navigational Queries, Informational Queries and Transactional Queries.

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